Shoppers opt for budget products

A recent study suggests that shoppers are swapping more expensive eco-friendly, Fairtrade and organic goods for cheaper products, in an attempt to save money, The Guardian reports.

The survey, carried out by marketing consultancy Cohn & Wolfe, found that 69% of the shoppers questioned planned to continue cutting back on organic food after the downturn is over, with 39% planning to shop at discount supermarkets more often.

Head of Cohn & Wolfe`s Global Practices, Geoff Beattie, said: "The recession has shaken off the moral veneer of consumers, and a more prudent shopper is emerging. Consumers are now turning away from ethical products, especially higher-priced green goods like organic, in favour of a cold, hard bargain."

A spokesperson for debt management company Gregory Pennington commented: "In the past, people may have felt they could opt for `ethical` products or products with less impact on the environment. However, these results suggest that people are now more likely to focus on saving money and reducing their chances of falling into debt.

"Although it`s a shame people don`t feel they have the funds to support worthy causes, it is encouraging to see they are being careful with their budgets and taking the necessary steps to save money and avoid debt."

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